How to offer an asset for license
Simply register on our website as a licensor or seller and add the asset. Upon adding the asset, you will be able to offer it for license. Please click https://brandsauction.com/register-seller to get started.
What does licensing mean
Trademark Licensing means to have someone else use your trademark (brand, patent etc.) by renting or leasing. Person who licenses the trademark is called “Licensor” and person who takes the trademark to use for his or her products or services is called “Licensee”. Licensing gives an opportunity to the trademark owner to maximize the potential of the trademark and it gives an opportunity to licensee to maximize the potential of their products or services
Are there any organizations for trademarks licensing
There are many organizations who provide additional help and information on trademarks licensing. Following two organizations are regarded as main licensing organizations
Licensing Industry Merchandiser's Association also known as LIMA is the the main international professional association for brand licensing.
The Society of Product Licensors Committed to Excellence (SPLiCE) is a Licensors Community who share and defines the best practices for protecting, promoting and enhancing brand integrity
How long are the licensing agreements
All licensing agreements are governed by a license contract which defines and determines the terms between Licensor and Licensee. Most agreements are for a limited period of time for example 3 to 5 years as the initial term but have the renewal options.
Can I get an estimate of my asset
BrandsAuction performs asset appraisal for a fee. If you are interested in knowing how much you can expect for your asset, you can send us an email at email@example.com for appraisal of your asset. We will give you a custom quote for the appraisal but we will refund you this appraisal fee if you sell your asset through BrandsAuction.com from the BrandsAuction.com commission (maximum amount of refund of appraisal fee is 50% of this commission)
Can I offer my license to multiple countries
BrandsAuction.com allows you to find licensees from all over the world. You can have multiple licensees for the same category from different countries. It is advised that you find the best licensee and give them a larger region but you are able to have as many licensees as you may deem necessary for your asset