A trademark (trade mark, trade-mark)is an identifiable asset which may include (sign, design, or expression) to identify a particular service or a product. Sometime a trademark or identity mark which identifies a particular service is also called a service mark but usually all the service marks are also called Trademarks. BrandsAuction.com is first of it’s kind website which allows trademark owners and licensors to trade their trademarks through BrandsAuction.com unique website.
A trademark also identifies the brand owner of a particular product or service. The owner of a trademark may pursue legal action against trademark infringement. Most countries require formal registration of a trademark as a precondition for pursuing this type of action. The United States, Canada and other countries also recognize common law trademark rights, which means action can be taken to protect an unregistered trademark if it is in use. Still, common law trademarks offer the holder in general less legal protection than registered trademarks.
A trademark can be designated by the following symbols:
(the "trademark symbol")
(which is the letters "SM" in superscript)
(the letter "R" surrounded by a circle)
The BrandsAuction.com is designed in mind that not all the brand owners want to fully public their trademark information until they know that buyers are serious in bidding.BrandsAuction.com offers a unique and seller friendly way to control the information through following methods:
All the users who are interested in either bidding or licensing are required to go through a membership program. Businesses are required to submit all the basic business information but in addition, they also have the capability to send more detailed information about the company including company’s presentation, financial and other registration documents etc. All the users data is reviewed by BrandsAuction.com administrators. Members are required to pay fee for their membership and for BrandsAuction.com team to review their information. The members also add their financial statements to be reviewed by the BrandsAuction.com. Upon going through all these steps, members get access to even see the trademark name.